> For the complete documentation index, see [llms.txt](https://docs.aiandbusiness.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aiandbusiness.com/by-industry-cases/movies-films/ai-video-case-studies/toysrus-new-ai-commercial.md). # ToysRus New AI Commercial > This is the top of the FIRST EVER brand film created with OpenAI Sora technology. WATCH FULL FILM HERE: Toysrus.com/studios. It depicts a young Charles Lazarus, founder of Toys”R”Us and creator of Geoffrey the Giraffe, dreaming of a magical place that will change toy stores forever. {% embed url="" %}