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  • Industry News & Updates:
  • Waymo
  • NVIDIA and General Motors
  • Autonomous Car Brands:
  • US
  • Japan
  • Europe
  • China
  • Other Players
  • Autonomous Truck Brands:
  • Leading Autonomous Trucking Companies
  • Key Developments
  • Legislative Developments
  • United States
  • European Union
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  1. Industries & Cases

Autonomous Driving

PreviousCase: Los Angeles Rams Harness AI for Competitive EdgeNextRobotaxi & Robovan

Last updated 2 months ago

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Autonomous driving represents a significant domain within the commercial application of artificial intelligence, offering vast potential and value across the freight, logistics, and automotive sectors. This technology not only aims to elevate transport efficiency and slash costs but also plays a crucial role in diminishing traffic incidents, thereby boosting road safety.

Industry News & Updates:

Waymo

NVIDIA and General Motors

NVIDIA and General Motors announced a strategic partnership to jointly develop next-generation autonomous vehicles, leveraging NVIDIA's AI platforms for advanced driver-assistance systems and enhanced manufacturing processes.


Autonomous Car Brands:

US

In the United States, Tesla's Full Self-Driving (FSD) initiative and Google's Waymo project stand out as two of the most prominent and dynamic developers in the autonomous driving landscape.

One of the most well-known autonomous driving technology providers has opened its services to users across the U.S. for trials, receiving positive results and feedback. According to official news, Tesla is set to launch its robotaxi service soon.

Waymo, a subsidiary of Alphabet (Google's parent company), is one of the most prominent robotaxi operators in the US. They currently provide services in San Francisco, Phoenix, and Los Angeles, with plans to expand to Austin and Atlanta by 2025. Waymo has logged over 22 million autonomous miles as of June 2024 and recently released a report claiming their vehicles are safer than human drivers.

Formerly a major player, Cruise (backed by General Motors) faced setbacks in 2023 due to accidents in San Francisco. Their operations were suspended in California, leading to layoffs and a pause in their robotaxi services.

Amazon-owned Zoox is developing a unique robotaxi design that doesn't resemble traditional cars. Their vehicles feature inward-facing seats and doors that open on both sides. Zoox has been testing with employees and has logged over 700,000 autonomous miles in California and Las Vegas.

Japan

Honda is taking a unique approach to autonomous vehicles in Japan. The company plans to launch self-driving taxis in Tokyo by 2026, collaborating with existing taxi operators rather than operating the service themselves.

Nissan has recently showcased its in-house developed self-driving technology as part of its plan to provide autonomous mobility services by 2027.

Tier IV is a Tokyo-based startup that provides open-source software for self-driving technology.

Europe

Oxa (formerly Oxbotica) is a leading autonomous vehicle software company that develops Universal Autonomy™ technology.

  • Founded in 2014 in Oxford

  • Develops autonomous vehicle software for multiple industries

  • Raised over $200 million in funding

  • Partners include BP, ZF, and Ocado

  • Founded in 2017 in London

  • Uses AI and machine learning for autonomous driving

  • Raised over $250 million from investors like Microsoft and Virgin

  • Testing autonomous delivery vans with Ocado and Asda

  • Founded in 2014 in Lyon

  • Manufactures autonomous electric shuttles and cabs

  • Has deployed over 170 autonomous vehicles worldwide

  • Went public in 2018 on Euronext Paris

  • Founded in 2019 in Munich

  • Developing teleoperated autonomous trucks for logistics

  • Raised over $50 million in funding

  • Focusing on industrial and port environments initially

China

Baidu's Apollo Go is a leading robotaxi service in China. In the first quarter of 2024, they provided about 826,000 rides, up 25% year over year. Apollo Go operates in multiple cities and aims to expand to 65 cities by 2025.

AutoX has launched robotaxi services in six major cities worldwide. In March 2023, they became Shanghai's first driverless robotaxi operator approved for downtown districts.

Pony.ai has partnered with Toyota and GAC to scale up production and deployment of Level 4 robotaxis in China. They plan to deploy a fleet of 1,000 bZ4X robotaxis in the first phase.

China's ride-hailing giant Didi is working on robotaxis through a joint venture with EV maker GAC Aion. They aim to produce electric SUV robotaxis and have a goal of reaching 1 million robotaxis by 2030.

Other Players

Several other companies are developing robotaxi technology, including traditional automakers like GM, Ford, and Volkswagen, and tech companies like Uber and Lyft, often through partnerships and investments. The robotaxi industry is rapidly evolving, with companies facing challenges in technology development, regulatory approval, and achieving profitability. While progress has been made, widespread adoption of robotaxis is still in its early stages.


Autonomous Truck Brands:

Autonomous trucking technology advances rapidly, with several companies aiming for commercial deployment soon. However, the industry landscape is dynamic, with some early leaders exiting while new entrants emerge.

Leading Autonomous Trucking Companies

  • Launched the Tesla Semi electric truck in late 2022

  • Currently doesn't offer full self-driving for Semi, but may add autonomous features in the future

  • Planning commercial launch of its Aurora Horizon autonomous driver technology in mid-2024

  • Has partnerships with major carriers like FedEx, Schneider, and Werner

  • Successfully completed pilot programs with high performance metrics

  • Obtained permits to operate in multiple states

  • Partnered with IKEA, U.S. Xpress, Werner, and others

  • Demonstrated crisis aversion capabilities like handling tire blowouts

  • Spun out of Google/Alphabet

  • Completed successful cross-country autonomous truck trip in 2018

  • Partnerships with Daimler Trucks and Ryder Systems

  • Recently paused truck development to focus on robotaxi services

  • Swedish company developing electric autonomous trucks without cabs

  • Uses remote operators to monitor and control trucks when needed

  • Claims its design can reduce costs by up to 60% compared to conventional trucks

  • Completed first fully autonomous "driver-out" truck demonstration on public roads in 2021

  • Shifting focus to Asia-Pacific markets after setbacks in U.S. operations

Key Developments

  • Many companies aim to deploy autonomous trucks commercially within the next 1-2 years

  • The focus is on highway driving, with human drivers handling more complex urban environments

  • Safety and regulatory approval remain key challenges for widespread adoption

  • Some companies like Embark and Ike have been acquired or ceased operations, showing the competitive and challenging nature of the industry


Legislative Developments

United States

Federal Regulation

The National Highway Traffic Safety Administration (NHTSA) has provided guidelines for developing and testing autonomous vehicles, but these are not binding regulations.

State Laws

As of 2024, more than 30 states have enacted laws or executive orders related to autonomous vehicles. For example:

California allows testing and deployment of autonomous vehicles under strict conditions, including mandatory registration with the DMV and monthly reporting on disengagements and accidents. These regulations aim to promote safety while encouraging innovation in the autonomous vehicle space.

European Union

The introduction of Regulation 2019/2144 on July 6, 2022, aims to significantly reduce fatalities on roads by mandating advanced safety technologies in vehicles. This regulation provides a legal framework for automated vehicles, enhancing the competitiveness of EU car manufacturers while addressing safety concerns.

Japan

Japan has initiated changes with an amendment to its Road Traffic Act published on April 27, 2022, which introduces a permission system for Level 4 autonomous vehicles. This legislative shift illustrates Japan's commitment to integrating advanced vehicle technologies into its regulatory landscape.

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https://tier4.jp/en/
https://oxa.tech/
Case: Challenges in Implementing Baidu's Apollo Go Autonomous Driving Business
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