Online Shopping Assistants
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Amazon Rufus AI is a new generative AI-powered shopping assistant integrated into the Amazon Shopping app. Launched in February 2024 and now available to all U.S. customers, Rufus aims to enhance the online shopping experience by answering customer questions, providing product comparisons, and offering personalized recommendations. This conversational AI tool is trained on Amazon's extensive product catalog, customer reviews, community Q&As, and information from across the web, allowing it to assist shoppers throughout their journey - from broad research questions to specific product inquiries. By leveraging generative AI technology, Rufus can create original responses tailored to each customer's needs, helping them make more informed purchase decisions and discover products more efficiently within the familiar Amazon shopping environment.